Most people from countries with strong brands (USA, Japan, Germany, etc.) probably can’t relate to this (McDonalds, BMW, and Sony are everywhere!).
But as an Indian, when I travel abroad and see an Indian brand, it somehow fills me with irrational happiness. It doesn’t make any sense because I have nothing to do with these brands. But it just feels like something familiar in a far off land. It also feels good to know that Indian entrepreneurs and businesses are making a mark at the global level. (other examples are TATA, Bajaj and more recently – Zomato.com)
This is how I felt when while walking in a mall in Prague, I came across Cafe Coffee Day Emporio. An upscale version of Cafe Coffee Day, which anyone who has been to India probably knows very well! They serve up a pretty great cup of coffee.
Cafe Coffee Day is an Indian coffee chain. They have coffee shops all over the country and now have some presence in Europe too! Awesome!